NY Times Article: Phones Try to Stand Out in a Crowd

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By JENNA WORTHAM
Published: February 16, 2011


Jenna Wortham asks the question, "how do you stand out from the crowd when most phones are near-identical glassy rectangles?"

“At the end of the day, there’s only so much you can do with a piece of glass,” said Chris Jones, an analyst with the research firm Canalys. “Software can make or break a phone.”

According to Wortham, "hardware makers are being forced to find new ways to appeal to buyers who are less interested in particulars like processor speeds than in what applications the devices can run, and how easily they can access their e-mail and Facebook on it."

What do you look for when you are buying a new phone? What's important to you? Facebook or a longer charge?